Products That Brag About The Fact That They Were Made By People Lacking Credentials
Whenever I read about a new product, I consider myself a skeptic. I generally don’t believe hype, no matter how many people force it down my throat. However, one thing that does help me buy into a claim is what credentials the creator has… Apparently, not all advertisers agree.
I noticed this about the product Airborne several years ago when everybody in the world was all over this revolutionary new placebo.
I was always surprised that the package contained the words “CREATED BY A SCHOOL TEACHER” in such a prominent location. In fact, they take it further to tell you several times on the back of the box that it was indeed an elementary school teacher who designed this revolutionary project, as if elementary school teachers are well known for their proficiency in designing dietary supplements.
While I secretly harbored distrust for this packaging, I recently started seeing more and more ads like this popping up all over the place, especially scammy internet marketing campaigns.
The most recent example I’d like to point out is this ad that keeps showing up on every website on the internet, and amazing secret for whitening teeth, discovered by the dental genius of a single mom.
I love this type of ad, because they decided the best way to attract attention on the internet is to use extremely low-quality, partially relevant images, and poorly anti-aliased fonts inside a downright confusing border.
Also, they decided to make this one ad look like two ads, in case you don’t fall for it the first time.
…but in case you weren’t sure if this was going to work or not, you can rest assured because it was discovered by a single mom. Those single moms really know what’s up when it comes to dental hygiene.